
We offer online training to support your business becoming JAM Card Friendly

Thousands of people have already successfully completed our online training. Because your day is busy, E-learning is a quick way to upskill your team
Why businesses love JAM Card Friendly Training
Our training module offers a positive, interactive and data-driven learning experience. Once 70% of employees complete the E-learning, you can add bolt-ons, which provides additional training, promotional opportunities and your business advances to JAM Card Friendly Plus+.
Signing up is as easy as 1,2,3...
Join leading international brands and choose JAM Card as your trusted Disability Inclusion Partner










Why JAM Card is good for business
Banking
Rolling out JAM Card across branches has revolutionised banking for many people, including the elderly. Customers use it to signal discreetly that they need ‘Just A Minute’ of patience and support – and trained staff immediately know how best to provide it. Many financial services providers consider it an essential investment for ensuring accessibility.
Transport
Making travelling on buses easier for people with invisible disabilities is how the JAM Card movement started – and since then it’s taken the anxiety and difficulty out of tens of thousands of trips. Popular as a simple but effective communication tool, public transport providers, airports and private travel companies say JAM Card is just the ticket.
Government
An increasing number of public sector services including the justice system, the passport office and social services have introduced the JAM Card concept to provide greater accessibility for all users. Underlining this commitment to boost inclusivity, thousands of civil servants have also completed training in the award-winning ‘Just A Minute’ scheme.
Retail
Leading supermarket brands have boosted customer service in hundreds of stores by signing up to JAM Card. Shoppers with a non-visible disability say that knowing staff will recognise the discreet signal they need ‘Just A Minute’ and provide support makes the in-store experience less daunting and more efficient. Employees also like that it’s easier to give assistance.
Hospitality
Ensuring guests feel welcome and valued is crucial for their enjoyment and return. Employees across the industry credit JAM Card with enhancing the customer experience and facilitating assistance. It also serves as a vital inclusivity tool for staff with non-visible disabilities. Accessibility is not just a legal obligation; it's the right thing to do.
Why do business leaders prefer JAM Card?
Irish Government

Micheál Martin
Tánaiste, Ireland
“A priority of this government is to facilitate a more fully autism-inclusive and neurodiverse friendly society. The adoption of the JAM Card, and the awareness of it will improve the access and the quality of service we provide for our citizens who may have a hidden disability as well as help to embed a culture of dignity and respect in the workplace.”
Transport for Ireland

Anne Graham
CEO, National Transport Authority
“We are proud to partner with NOW Group in this fantastic initiative, one that will make getting around the country easier and more comfortable for everyone. Public transportation can be overwhelming at times and the JAM Card allows users to signal to drivers in a discreet and dignified manner that they might need ‘Just A Minute’. We hope that using the JAM Card will help passengers to feel more confident when using public transport.”
Lidl Ireland

Robert Ryan
Director of Operations, Lidl Ireland
“By becoming JAM Card-friendly, we’re not only furthering our commitment to providing excellent customer care but also demonstrating accessibility to all customers, including those with learning disabilities and hidden disabilities. We hope that all of our customers will feel even more comfortable while shopping in stores, firm in the knowledge that our employees will understand and give those who need some extra time, ‘Just a Minute’.”
N.Ireland Civil Service

Dr Caoimhe Archibald
Finance Minister, NI Executive
“I’m proud that more than 17,000 civil servants have carried out the JAM Card training and encourage those who have not yet completed the training to do so. To have NICS as a JAM Card-friendly organisation is important to help support our colleagues and those who use our services.”
AIB Bank

Mark Doyle
Chief Marketing Officer, AIB
“Disability and communication barriers are often invisible which is why the JAM Card is such a fantastic initiative. This is a way for our customers to discreetly let us know if they need us to take a bit more time with them. This will help take the stress away from customers and will hopefully make them more confident when banking with us.’
N.Ireland Chamber

Suzanne Wylie
Chief Executive, NI Chamber
“We are very proud that NI Chamber is now a JAM Card Partner. Every member of the team has completed training, which reflects our pledge to ensure that each of the services we provide are as widely accessible as possible. Many of our member businesses have done the same and no doubt lots more will follow by example.”


72,000
People have completed JAM Card e-Learning training. Employees in customer-facing roles now know how to engage in an effective and positive manner. Employees with colleagues who have non-visible disabilities now know how to be supportive and understanding.
2,500
JAM Card friendly businesses already partner with us, including many of the world’s best-known brands with hundreds of outlets
Success that's making an impact
Peter Holden
Global Head of Enterprise Services,
Citi Bank
Naomi Rooney
Transport Accessibility Manager,
NTA Ireland
Shauna-Marie Maguire
Chair UK Disability Neurodiversity Network, CITI
Glenn
JAM Card User, Software Developer, CITI Bank

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FAQs
The JAM Card is a simple and discreet way to break down barriers, making it easy for people with non-visible disabilities to let others know they need ‘Just A Minute’ of patience and support.
An estimated 15-20% of the world’s population has some form of neurodivergence. That adds up to a significant number of customers and staff and potential customers and staff for most organisations. It is important for businesses to engage correctly with this group of people. We offer businesses the opportunity to become JAM Card Friendly and provide the necessary tools, training and advice to enable this.
This is very easy. Please follow the Audit tool Link. This will guide you through the steps and connect you directly with the JAM Card Team.
Partner with us and you’ll join a rapidly spreading international network where doing good is good for business. Our global JAM Card movement is supporting thousands of businesses around the world make every employee feel valued and every customer feel special. When you join you will have access to a suite of training supports and advice (link here to list of features / benefits)
We are a not-for-profit organisation, working to provide a range of services that support people with learning difficulties and hidden disabilities to realise their full potential. Thousands of organisations value JAM Card – what it stands for and how it adds value to their organisations and their customers. We want to work with like-minded organisations. The cost of becoming JAM Card Friendly is linked to the size of your organisation and the details are here Price card
Organisations in RoI may be able to offset some or all of the cost via Work and Access support from DSP.
Welcoming JAM Card Friendly Businesses







